Public auctions of company shares (company shares) and rights of all kinds
According to Section 383 BGB, the legal definition, rights can be exercised by publicly appointed, sworn auctioneers, bailiffs or, if necessary, notaries — provided that the auction is associated with a notarization. In practice, judicial officers, who would have to have an expert opinion — due diligence — prepared and have the corresponding contractual documents at their disposal, also refuse such an assignment with the reference that suitable publicly appointed, sworn auctioneers are available. Bailiffs may refuse without giving reasons, § 191 (1) GVGA. Cf. also: OLG Cologne, decision 30.12.1999 — AZ: 7 VA 2/99. A publicly appointed, sworn auctioneer can be appointed for the realization via § 825 ZPO “Other type of realization”: § Section 825 (2) “The auctioning of an attached property by a person other than the bailiff may be ordered by the enforcement court at the request of the creditor or the debtor.”
For the first time, the conduct of online auctions by publicly appointed, sworn auctioneers is enshrined in law.
There are no special implementation regulations by the publicly appointed, sworn auctioneer or by the notary. However, this area of law, which is actually very old, is not as unregulated as it first appears. Anyone who studies the relevant commentaries will find that a layman in this field of law quickly finds himself in a “minefield”. Expensive legal traps could be the result of incorrect advice or ignorance.
We at Deutsche Pfandverwertung can provide valuable practical advice based on our many years of experience in the public auction of pledged company shares and rights of all kinds. The subject is complex and extensive. It is worth reading this detailed article to the end in order to understand the scope of possible risks.
The public auction of company shares or other rights is divided into three sections.
Firstly: the generation of prospective buyers. Secondly: the viewing. Thirdly: the auction process.
Firstly:
The legislator stipulates that a pledge auction must be made public in accordance with Section 1237 BGB. This announcement is not an end in itself, but serves to create publicity. This is where the first major pitfalls lurk. If the auction has not been publicized or has not been adequately publicized, it is unlawful and a bid cannot have been effectively accepted. The legally compliant public announcement of auctions of rights such as company shares is subject to extensive requirements.
With the standardization of the public announcement according to Section 1237 sentence 1 BGB, the legislator uses an undefined legal term. The content of this undefined legal term can only be determined through interpretation.
The interpretation results in three requirements for the public announcement:
- a personnel requirement
- a time requirement
- a requirement for qualitatively appropriate range.
According to the systematic interpretation of section 1237 sentence 1 BGB, the publication of an auction — also carried out by the notary — must comply with the general legal ideas set out above. When interpreting a legal provision, the original meaning can change over time. The reasonable function it can have at the time of application must be taken into account. Compare: Federal Constitutional Court 34, 238, 288 f.
The generally recognized methods of legal interpretation must be observed for proper publication:
- grammatical interpretation
- Systematic interpretation
- historical interpretation
- teleological interpretation.
Based on the meaning of the word, “public” means generally accessible. According to this, something has been made public if everyone has heard about it. This means that it is necessary to provide everyone with the opportunity to potentially gain knowledge of the auction event through “public” announcements. However, it makes little sense to bring announcements of auctions to the attention of circles that are excluded as potential interested parties from the outset.
The result of the grammatical interpretation can be systematically substantiated at this point. Systematically, it can be seen that the requirements of a “public” announcement are fulfilled as soon as a majority of potential, realistically reachable potential buyers have been given the opportunity to learn about the auction. The systematic interpretation is based on the uniformity of the legal system. In accordance with this uniformity, it must be assumed that the legal principles are consistent. For this reason, conclusions about the content of legal norms can be drawn from the systematic synopsis of these norms.
In terms of personnel, the largest possible number of potential bidders with the appropriate subject matter must be informed of the auction at reasonable cost and within a reasonable period of time. In terms of time, these bidders must be informed in good time so that they are in a position to form an opinion about the rights to be auctioned and to raise the necessary funds for a bid. The extent of the publication of an auction in terms of personnel, time and quality is therefore largely determined by the assumed market value and the complexity of the pledged property.
The aim of the law to inform the largest possible number of potential bidders by publishing the auction is generally confirmed. The meaning and purpose of a statutory provision is determined by teleological interpretation. This possibility of interpretation makes sense because the expediency and purposefulness of the widest possible publication emphasizes the resulting intensity of competition, which consists of achieving the greatest possible proceeds for the benefit of all participants.
According to the legal requirements, the purpose of the public auction announcement is to enable the greatest possible concentration of demand on the day of the auction on the market created specifically for this purpose. To this end, the optimum number of realistically reachable, suitable potential bidders must be approached at reasonable expense. The legislator sees this concentration of demand as the best possible opportunity to achieve optimum auction proceeds. This obvious connection between demand concentration and auction proceeds is also emphasized by economics.
In terms of the legal system, the notarial auction must therefore be published in such a way that potential bidders, generated at reasonable costs, are given the opportunity to take note of the auction date. However, because the costs are to be attributed to the debtor as the originator, these must also be reasonable. Finding every possible buyer that theoretically exists anywhere would certainly not be appropriate — not least due to the threshold principle. Costs and benefits must correlate.
Not only the auctioneer but also the notary must publicly announce the auction in an appropriate manner in terms of time frame, scope and publication media in accordance with section 1237 BGB. From a systematic point of view, exactly the same principles must be observed here that must be fulfilled by the publicly appointed sworn auctioneer when announcing an auction.
A pledge auction in accordance with the German Civil Code (BGB) is the public sale of a pledged asset. It is in contrast to a private sale.
The sale of a pledged property is determined by public auction in accordance with Section 1235 BGB because the debtor has no influence on the sale of the pledged property. The public is the only corrective. The public should ensure that any intentional damage caused by the influence of an individual is excluded. Especially in the case of non-marketable, i.e. unlisted, company shares or other rights, a market is created specifically by the auction.
The local and temporal concentration of demand on this market is intended to prevent the rights — including company shares — from being squandered. The concentrated demand prevents the creditor from manipulating the highest bid downwards and bidding for the pledged property below the optimum achievable price. Such manipulation would be to the detriment of the pledgee. In such a case, the pledgee could then, if not fully satisfied by the auction proceeds, make use of the pledgee’s assets by way of further judicial recovery. It is argued in legal circles that there is always a risk of the pledged property being squandered in favor of one of the parties involved in public pledge auctions because they are always distress sales. However, a frequently suspected accusation of squandering is now relativized by the extended possibility of an online live auction. This reaches a considerably larger group of bidders, both nationally and internationally.
Communication via the traditional print media has lost much of its impact. For this reason, a mandatory announcement only in the Federal Gazette or in a daily newspaper authorized for public announcements is no longer sufficient nowadays. As can be regularly observed, the public announcement of a public auction by notaries is often made via the above-mentioned communication channels, usually only by means of a minimal announcement in the Federal Gazette. This is not sufficient, as it does not meet the aforementioned, mandatory requirements for a legally compliant public announcement.
The identification and generation of prospective buyers for company shares and other rights must be carried out in accordance with current M&A standards and the latest principles of banking finance and business administration. For notaries, conducting public auctions is one of many activities. Auctions are rare. It almost never makes economic sense for a notary’s office to stockpile employees with the necessary M&A know-how. Therefore, neither the appropriate and legally compliant public announcement nor the identification of prospective buyers can be realized with the existing staff. Transferring the public announcement to the pledgee or their representative, such as lawyers or other third parties, does not fulfill section 1237 BGB. Because the creditor always has the right to participate in the auction in accordance with Section 1239 BGB “Bidding by creditors and owners”, it must therefore be assumed that these persons involved are biased. The pledgee could be accused of arbitrarily determining the publication unilaterally to the detriment of the pledgee by choosing the person of the auctioneer and thus the manner of publication. The pledgee can be accused of negligence or gross negligence if the pledge was sold to a buyer of his choice or even to himself as a result of the arbitrary and possibly inadequately announced auction. This is particularly the case as the pledgee can take recourse to the remaining debt at the expense of the debtor due to the probably insufficient proceeds from the auction as a result of the auction being kept secret, so to speak, but also due to the possibility of recourse to the remaining debt. In any subsequent insolvency proceedings, this is also to the detriment of the other creditors. In legal proceedings, the pledgor could be required to prove who exactly carried out the public announcement.
If the legally compliant implementation of Section 1237 of the German Civil Code (BGB) were not complied with in notarial auctions, the legally compliant public announcement would not be made. The public auction of company shares or other rights is subject to dispute. The pledgee is initially liable if the public auction is not carried out in accordance with the law, which is also significant in terms of the insolvency of the pledgor. For example, an insolvency administrator could dispute the legality of the public auction. It should be noted that an insolvency administrator is entitled to legal aid in insolvency proceedings.
Therefore, for their own protection, pledgees should make strict compliance with Section 1237 BGB in all aspects mentioned here a condition when commissioning a notary.
For these reasons, most notaries now reject the public auction of company shares and refer to suitable publicly appointed, sworn auctioneers. For the generally publicly appointed, sworn auctioneer specializing in this field of activity, conducting public auctions of company shares is regular practice. The corresponding commercial training predestines him to identify the circle of potential buyers and to ensure correct, legally compliant public announcements. Just like the notary, the publicly appointed sworn auctioneer is sworn to be independent in the proceedings. He carries out the public announcement in the interests of the pledgor and pledgee.
Incidentally, the legislator has not issued any regulations on the execution of public announcements of auctions by the publicly appointed, sworn auctioneer. The provisions in the instructions for judicial officers are not relevant for him.
The auctioneer regularly receives a percentage of the auction proceeds as his remuneration. For this reason, the auctioneer strives for the best possible publication in his own interest alone. For this reason, auctioneers do not require any further implementing provisions regarding the manner in which an auction is publicized. In contrast to the auctioneer, the judicial officer — comparable to a notary — is not remunerated on a performance-related basis.
The auctioneer, who is sworn to carry out the auction conscientiously, shall decide on the type of announcement at his due discretion, taking particular account of the individual case. This includes posting, publication in newspapers, internet platforms, social media, press work, newsletters to existing and known prospective buyers as well as approaching risk investors, market analysis, identification of possible further prospective buyers nationally or internationally, letters and personal contact with potential bidders — to name just a few of the necessary measures.
The aim of the public announcement is to inform persons who may be interested in buying in the individual case of the upcoming auction as comprehensively as possible. In the case of high-value company shares, compliance with the aforementioned requirements means that the auction must be published via all relevant national or international communication channels so that as many bidders as possible have the opportunity to take note. Otherwise, as already mentioned, the pledgee could also determine the manner of the announcement by choosing the person entitled to participate in the auction.
According to the historical interpretation, the publicity obligations for public auctions were intended by the historical legislator to inform the largest possible group of potential bidders about the auction event. In doing so, the historical legislator expressly emphasizes the need to give the largest possible number of potential bidders the opportunity to learn about the auction date.
With this in mind, the historical legislator of the BGB chose a mode of auction that guarantees a public “collection of offers” that is not influenced by the creditor. In the previous version of the BGB, it was stipulated that “customary for the locality” had to be announced. In the amendment of the BGB, the term “customary in the locality” was removed in order to adapt the requirements to the globalized economy with the new communication media. The aim of the historical interpretation is therefore also that the large number of bidders should ensure that no individual can exert a manipulative influence on the highest bid.
Finally, according to the teleological interpretation, the regulatory purpose of section 1237 sentence 1 BGB confirms that the publication should give as many bidders as possible the opportunity to take note in order to regulate a specific, typically occurring conflict of interest. Standardization therefore pursues identifiable purposes. The determination of this purpose is based on the objective will of the legislator, i.e. the will that results from the legislative decision in the norm. In this context, the Federal Constitutional Court literally states: “The interpretation of a statutory provision cannot always remain with the meaning ascribed to it at the time of its creation. It must be taken into account what reasonable function it can have at the time of application”.
Summary:
A pledge auction in accordance with the German Civil Code (BGB) is the public sale of pledged property. It stands in marked contrast to a private sale. The auction is chosen if the public sale appears necessary to protect the interests of the debtor, as the debtor has no influence on the sale of the pledged property, so that the public is the only corrective. The public should ensure that any intentional damage caused by the influence of an individual is excluded. To this end, a market is created by the auction, particularly in the case of non-marketable company shares or rights (such as securities, trademark rights, domains, patents or licensing rights). The local and temporal concentration of demand on this market is intended to prevent the company shares or rights from being squandered. This applies first of all with regard to the pledgee: the concentrated demand prevents the pledgee from manipulating the highest bid downwards and buying the asset at auction below the optimum price; such manipulation would be to the detriment of the pledgee, as the pledgee could enrich himself — if he was not satisfied — by means of recourse against the pledgee. The pledgee would thus have made a double profit: He would have acquired the company shares or rights himself at a low price and, in addition, could still obtain satisfaction from the pledgee for the lost auction proceeds. The risk of the pledged property being squandered in favor of one of the parties involved exists, as is often argued and is also justified in the event of improper publication, in the case of public pledge auctions, above all because they always represent distress sales. However, the same also applies as far as the debtor is concerned. The concentration of demand makes it impossible for bidders (e.g. via straw men of the pledgee) to form a bidding cartel and push the hammer price below the achievable price to the detriment of the pledgee.
Secondly, the tour.
A sale by public auction is always subject to the exclusion of any warranty in accordance with Section 445 BGB. The correlate of this exclusion of warranty is the inspection. According to the Auctioneers’ Regulations, prospective buyers must be given the opportunity to inform themselves about the auctioned property within a reasonable period of time. This should also apply analogously to an auction by the notary.
When auctioning company shares or other rights, the inspection takes place via a data room. The data room provides the opportunity to inspect the pledged property prior to the auction. Although the legislator has not specifically regulated the inspection of company shares, the notary must also make it possible to inspect the pledged property via a data room during the notarial auction. In the event that obstructive or legally uninformed pledgers or pledgees refuse or delay the provision of the data required for the data room, they must be informed by the notary or auctioneer of the resulting loss of proceeds to their disadvantage.
The provisions of the GDPR must be observed when setting up a virtual data room. The data may not be hosted on a server outside the EU, which is the case with American or Chinese server providers, for example. In order not to damage the auctioned goods, access may only be granted to persons who have signed an extended confidentiality agreement stating that they will not disclose the information obtained via the data room to third parties with the exception of their legal advisors, tax consultants or financial institutions.
Thirdly, the auction process.
Not only the publicly appointed, sworn auctioneer, but also the notary must conduct the auction conscientiously. It is his duty to make available all possibilities to achieve an optimal auction result so that the highest possible price is achieved. Nowadays, this can no longer be guaranteed by the face-to-face auctions conducted by notaries in their offices alone. In addition to submitting bids in person, in writing or by telephone, prospective buyers expect to be able to submit bids via a live online auction platform. Hardly any prospective buyers are willing to travel to an auction in the knowledge that only one person will win the bid, especially if they have to travel a long way. However, at public auctions of company shares, where usually only one item is put up for bid, only one bidder has a chance of winning. The offer to take part in such a face-to-face auction is hardly ever accepted. Online live auctions with live streams have long been the standard in international auctioning. The prerequisites for this must be in place. This applies to the software for the online live bid to be placed in person, suitable servers as well as technical equipment and staffing. Setting up a live stream studio with a mandatory short latency period when receiving bids and using a German server due to the GDPR is technically, financially and personnel-intensive. Trained specialist staff are required for handling, which must be provided or commissioned. Meeting these standards only pays off if auctions are held regularly. For this reason, face-to-face auctions in a notary’s office tend to reach only those bidders who are located locally. As notaries are generally unable to meet all of these requirements for conducting legally unassailable public auctions, many notaries refuse to conduct public auctions of company shares or other rights and refer to suitable publicly appointed, sworn auctioneers. If the pledgee nevertheless wishes to instruct a notary, he should ensure that the notary is able to conduct a live online auction with a live stream in order to avoid legal disadvantages.
Conclusion:
Not only the execution, but also the legally compliant public announcement must be appropriate to the pledged property in all aspects. The lienor or his legal representative or a third party appointed by him may not, as a biased party, make the public announcement himself. In the event of a dispute, the plaintiff’s lawyer could demand the surrender of documents as proof that the notary, as the auctioneer and independent authority, made the public announcement himself. Furthermore, the notary may only delegate this task to suitable service providers if he has obliged them to maintain confidentiality. In addition, it must be proven that the notary commissioned with the auction has provided all options for accepting bids. If this is breached, the auction could be challenged and may have to be reversed or damages may have to be paid to the debtor and bidder. This could have serious consequences for the creditor if the legal principles set out in section 1237 sentence 1 BGB have been violated. If the legality of the auction is disputed, it is not the notary who is initially liable, but the client. In the event of negligence or gross negligence, the notary is also liable. The auctioning of company shares or other rights is almost always the subject of dispute. This usually involves very high claims for damages, which trigger correspondingly high legal costs.
Further information (link): About the auction of company shares and rights
Please contact us if you have a specific case for a public auction: To the contact form
We have provided an explanatory video to provide information about the assignment: To the explanatory video for clients
Information on the auction process: To the explanatory video for bidders























